With decades of experience across various sectors, from government organisations to tech startups, global brands to artistic installations and digital platforms—I’ve developed a unique and adaptable skill set. Along the way, I’ve learned strategies that make a lasting impact and had the opportunity to collaborate with some inspiring trailblazers. Today, I’m focusing that expertise on the Health & Fitness industry, applying proven methods to help brands like yours grow.

Health & Fitness, however, is more than just a career for me—it’s been a personal journey too. Over the last decade, I’ve gone from a non-runner to completing marathons, exploring functional fitness, and fine-tuning my nutrition. I’ve seen firsthand the power of commitment and transformation.

Each challenge I’ve overcome has deepened my connection to this industry. My passion for helping Health & Fitness brands is rooted in both my professional background and my own experiences. It’s a space I feel deeply invested in.

What motivates me most is working with businesses that truly care about improving people’s well-being. If you're passionate about making a real difference, I’d love to help bring that vision to life. Together, we can not only grow your brand but also create something meaningful that has a lasting impact.